About Us

 

Advertising, Production, Design, Creative & VFX Reel

 

A little about us…

You’ll find we are an uncomplicated bunch. Less about color-coded pie charts and marketing mumbo-jumbo and more about hands-on, listen-before-we-leap, right-brain and left-brain mind melding to deliver outstanding creative, on time, on budget and beyond expectations.

Most of us come from years of walking the halls of big agencies, working with international clients, and building world-famous brands. But that real-world, in-the-trenches experience is only part of the story. The real magic began when we came together to form the Spining Group.

Almost ten years and countless campaigns later, we’ve amassed a combined 75 plus years of travel, tourism and family adventure experience, the bulk of it in the Smoky Mountains, Branson, Georgia and California and major tourism destinations. We know tourism.

Today, The Spining Group is a streamlined and nimble advertising and production collective. We blend big agency experience and big idea standards with boutique agency access and common sense.

No walled-in glass cubicles for us. We’ve been virtual, focused, responsive, and successful for years. It's a formula that works for us and our clients.

Our Creative Approach

Our philosophy is simple: Simplicity, efficiency. and service. We streamline our workflow and costs to deliver on time, on budget, and beyond expectations.

CASE STUDIES

Sevierville Tourism

BROADCAST & DIGITAL

We brought our advertising creative and visual effects expertise together to a create campaign that blends humor with the best of what Sevierville has to offer. A place you know that still surprises you with every visit. It strikes a tone that’s warm, engaging and often hilarious. Step away from the mundane and into ultimate outdoor family-fun destination in the picturesque Great Smoky Mountains.

Sometimes it just comes easy. The getaway that fits you like a glove. A fit for the whole family. A place you know that still surprises you with every visit. Theme parks and national parks. Big adventure, hidden gems, great deals, great times and plenty of elbow room. Even an authentic downtown. The excitement starts long before you get in the car. When the getting there is part of the fun, you're headed to Sevierville.

2023 American Advertising 4 Time Gold Addy Award Winner: Film, Video & Sound, Best of Film, Sound and Video, Judges Choice for “See Yourself in Sevierville”, Elements of Advertising

We planned and planned. Gathered the best of the best for our production and visual effects. We don't think anyone noticed the Mom wasn't in Pasadena, the roof didn't fly off that house, and the grass didn't really flood... But we know for sure this campaign elevated Sevierville's brand. That was the goal. The client was over the top happy and the campaign drove results.

2023 American Advertising Federation Gold Award Winner for Elements of Advertising.

Silver Dollar City - Time Traveler

broadcast & digital

How do you create a compelling commercial and engaging teaser campaign to get folks excited about the world’s Fastest, Steepest & Tallest Spinning Coaster before it actually exists? Our answer: Begin with visual effects wizardry by creating an entirely CG replica of Time Traveler's iconic time machine coaster car. Then develop a compelling story.

A father and daughter journey through time from an 1888 workshop to a 2018 coaster in Silver Dollar City. We pulled teams from Nashville, California and Branson to produce it. The results were outstanding.

Animatic for Testing

Teaser

Visual Effects / Behind the Scenes

Sevierville "Our Doors are Always Open"

Fire Department Recruitment

BROADCAST & DIGITAL CaMPAIGN

The goal was to create awareness for Sevierville and who they are by sharing the many career opportunities available in their great city. The piece attracts new citizens to this special place and shares with their current residents all the services the city has to offer them.   

Our idea was to show them the beauty of this charming location. Crafting their unique hometown story, a place where every mile is filled with goodness, genuinely friendly people and beauty all around. Be prepared to be wowed and welcomed by Tennessee’s most hospitable city.  

Sevierville’s doors are always open.

Public Service Departments

Police Department

 

“ When our marketing staff brought me the opportunity to have a commercial made to market our department for future firefighters; to tell our story, showcasing our facilities, equipment, training opportunities and staff, I was excited yet I didn’t really know what to expect from this or how it would be accomplished. Jackie Spining came to meet with me, and our city’s marketing staff to begin planning. This helped open my eyes to the possibilities and a better understanding of what to expect. While brainstorming on how to showcase our facilities, staff etc. I began to understand the opportunity we had been given, I also began to trust Jackie and let her lead us. Throughout the planning phases Jackie would listen to our ideas we and gently guide us where needed. On filming day, I was amazed at the production crew she brought, their knowledge and ability to adapt and go to work. They were a great team and our staff thoroughly enjoyed working with them. I am so proud of our final product, to see our facilities and staff highlighted like they are is great. I do believe as our department grows these video clips will help attract new employees to Sevierville Fire Department and help to show our community an inside look at SFD.”

- Matt Henderson Fire Chief – Sevierville Fire Department

 

Silver Dollar City - Outlaw Run

BROADCAST & DIGITAL

When Silver Dollar City planned to launch the world’s fastest, first-of-its-kind double barrel roll wooden coaster, we were tasked with creating advertising that would transport riders to the wild west, and take them on a journey outrunning outlaws across a rugged landscape, giving them a taste of what the actual ride experience would be like. We knew the content had to be as exciting, emotionally engaging, and world-class in execution as the promised ride itself.

Sixteen months of story and teaser campaign development, shooting on location in Branson and Santa Fe, New Mexico, intense visual effects artistry, and critical testing. Finally, heard what we were waiting for: a resounding YEEHAH!

Teaser

Visual Effects Side by Side

 

 Our Clients