The Spining Group Reel

CASE STUDIES

Sevierville Tourism

BROADCAST & DIGITAL

We brought our advertising creative and visual effects expertise together to a create campaign that blends humor with the best of what Sevierville has to offer. A place you know that still surprises you with every visit. It strikes a tone that’s warm, engaging and often hilarious. Step away from the mundane and into ultimate outdoor family-fun destination in the picturesque Great Smoky Mountains.

Sometimes it just comes easy. The getaway that fits you like a glove. A fit for the whole family. A place you know that still surprises you with every visit. Theme parks and national parks. Big adventure, hidden gems, great deals, great times and plenty of elbow room. Even an authentic downtown. The excitement starts long before you get in the car. When the getting there is part of the fun, you're headed to Sevierville.

2023 American Advertising 4 Time Gold Addy Award Winner: Film, Video & Sound, Best of Film, Sound and Video, Judges Choice for “See Yourself in Sevierville”, Elements of Advertising

TV 30 A

TV 30 B

BEHIND THE SCENES

Silver Dollar City - Time Traveler

broadcast & digital

How do you create a compelling commercial and engaging teaser campaign to get folks excited about the world’s Fastest, Steepest & Tallest Spinning Coaster before it actually exists? Our answer: Begin with visual effects wizardry by creating an entirely CG replica of Time Traveler's iconic time machine coaster car. Then develop a compelling story.

A father and daughter journey through time from an 1888 workshop to a 2018 coaster in Silver Dollar City. We pulled teams from Nashville, California and Branson to produce it. The results were outstanding.

Dollywood - Love Every Moment

BROADCAST & DIGITAL

The Great Smoky Mountains can make you feel right at home—just ask Dolly! With so much to do and so much to see during every season, it is no wonder why Dollywood Parks & Resorts are truly someplace special.

Among the many challenges of 2020, the one we were tasked with was solving how to welcome guests back to Dollywood after months of closure. How to reassure them that they were safe with us, safe to be together again, to forget their worries and to just enjoy a wonderful day at the park. The balance was delicate. The words were important. 

We again used Dolly as our “inviter and inspirer in chief” for our Brighter Days are Here campaign. We developed advertising not just for the park but for the entire Smoky Mountain Region; Pigeon Forge, Gatlinburg and Sevierville. Dolly’s song, “Better Day” became an anthem for the area and a positive focus during unprecedented times.

Silver Dollar City - Outlaw Run

BROADCAST & DIGITAL

When Silver Dollar City planned to launch the world’s fastest, first-of-its-kind double barrel roll wooden coaster, we were tasked with creating advertising that would transport riders to the wild west, and take them on a journey outrunning outlaws across a rugged landscape, giving them a taste of what the actual ride experience would be like. We knew the content had to be as exciting, emotionally engaging, and world-class in execution as the promised ride itself.

Sixteen months of story and teaser campaign development, shooting on location in Branson and Santa Fe, New Mexico, intense visual effects artistry, and critical testing. Finally, heard what we were waiting for: a resounding YEEHAH!

Dollywood - Lightning Rod

broadcast & digital

We were tasked with creating a commercial for the world’s fastest wooden roller coaster. Great assignment! The only catch… the ride didn’t yet exist. So, we responded by creating an entirely CG world, with a hot rod speedster that revs it’s screaming engine before launching onto the coaster’s track. The crux of the gag was getting the ground to break up realistically.

More Notable Work

Our Team

Jackie Spining

Founder, Executive Producer Addy, IAAPA Award Winner Theme Park, Hospitality Tourism-Marketing Leader

The travel bug bit Jackie when she was just a little gal.  She visited her first theme park, Gold Rush Junction (Dollywood today) at the age of 6, and from that day forward her little bag was always packed and ready for the next big adventure. Ultimately her passion for new places and new experiences led her to earn her degree in Tourism, Food & Lodging from the University of Tennessee, Knoxville. After graduation and a few successful years marketing for Hyatt Hotels,  she was quickly recruited by an emerging tourism brand-Dollywood.

Jackie distinguished herself as a brand development specialist and was part of the team that not only built the Dollywood brand but played an integral part in its incredible growth from a small regional park to one of the top 10 theme parks in the US.  

During her twenty years at Dollywood, she managed Dolly Parton’s image, launched Dollywood’s Splash Country Water Park and Dream More Resort & Spa – ultimately establishing the Dollywood brand as a destination.  

Recognized for the ability to create powerful partnerships and produce great marketing content, Jackie was soon promoted to Corporate Director of Advertising for Herschend Entertainment. There she developed an in-house agency and produced award-winning advertising for their world-class entertainment portfolio of brands;  Dollywood, Silver Dollar City Properties, Stone Mountain Park, Wild Adventures, and Adventure Aquarium.

In 2013, she launched her own venture, The Spining Group. Her growing client list includes the same brands that put their trust in her years ago and a healthy roster of new clients that continue to benefit from her expertise and ability to deliver smart and effective marketing every time.

Jae Hubbard

Creative Director, Copywriter  CMYK, ADDY, AAA Gold & Silver Winner Creating integrated brand advertising and content through concept, word and story.

It all began at Ogilvy & Mather Los Angles with a Golden Marble winning Cool Blue Barbie commercial. After five years and hundreds of international kid-directed campaigns for Mattel, MGA, Fisher-Price, Spinmaster, and Noggin, Jae moved with her husband and three kids to Las Vegas to join DRGM Advertising.

All the while, between permanent positions, Jae worked with the Spining Group writing and delivering advertising content for The Greystone Lodge, Pink Jeep Tours, Silver Dollar City, the Showboat Branson Belle, White Water Branson, Stone Mountain Park, and Dollywood -even winning a Silver American Advertising Award for “A Porch Like This” DreamMore Resort in-room video.

In addition to her 9 years with The Spining Group, Jae’s freelance portfolio includes brands like Disney, Moose, Bakersfield Memorial Hospital, Molekule Air Purifiers, Pyrex, Renew CBD store, and Stanley River Wines.

At home, Jae works against a perpetual creative brief delivering side-splitting mom jokes and freakishly delicious tortilla soup to her husband, three adult children, and one young puppy. 

Jennifer Ryan

Executive Producer, Visual Effects Coordinator, Editor & Motion Graphics Artist

As producer, editor and designer, it’s Jennifer’s job to find, craft, and reveal visual stories to the rest of us. From building television promos, commercials, and music videos to creating graphics packages for film and Emmy®Award-winning television series, Jennifer’s talent knows no bounds.

She may have been born and raised in Los Angeles but with both parents from Southeastern Iowa, she’s a small-town girl at heart.

In 2018, Jen decided that her sunny personality couldn’t compete with the perpetual SoCal sunshine, so she headed north on a quest for cleaner air and more space. She now lives amidst the rolling hills of Pacific Northwest wine country in the beautiful state of Oregon with her husband and two small children.

Eric fulford

Creative Director, Visual Effects Supervisor

Eric is an award-winning filmmaker and 3 x Emmy®Award-winning creative director with over twenty years of experience in the creation of animated and live-action imagery. He creates engaging content from broadcast promo and network rebrands to main titles, VFX, and graphic show packages. Current clients include the NFL, FS1, NBC Universal, Discovery, Spectrum Sports Net & Los Angeles Dodgers. His most recent film, Day At The Pool, has garnered numerous awards to date including best director (IFQ, New York) and Best-In-Show (Malibu Film Festival). It continues to play at festivals and network screens worldwide.

Specialties include: VFX Supervision, Creative Leadership, Directing, Design and Animation